The best Side of Comme Des Garcons

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style houses on the globe. Its global achievement was not constructed as a result of traditional marketing or mainstream traits, but by way of a bold philosophy: obstacle the norm, split conventions, and let originality discuss louder than level of popularity. This unconventional technique became the muse for CDG’s around the world expansion.

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CDG gained Worldwide awareness by presenting clothing that rejected classic Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and consumers early while in the nineteen eighties.

This global visibility strengthened the CDG Hoodie name and attracted loyal consumers from just about every corner of the whole world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the collection with photographs taken at Auschwitz focus camp, along with the controversy gained Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was encouraged by Françoise Hardy's 1962 music "Tous les Comme Des Garcons garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/Wintertime assortment dealt with the idea of the persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine things for instance corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine With all the masculine.

CDG developed a powerful distribution procedure by inserting its goods in top luxurious stores like Dover Avenue Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite customers globally when preserving its artistic integrity.

In 2017, the corporation introduced a new fragrance, Concrete, and marked its start inside the US with a supper curated by the artist and chef, Laila Gohar.

Just about every shop was intended as an artistic Place, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.

While using the rise of internet shopping, CDG expanded its arrive at by supplying collections as a result of official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s id, making pieces much like the PLAY Heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, encouraging CDG reach international mainstream visibility even though keeping legitimate to its edgy creative imagination.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style exhibits earned throughout the world media coverage, reinforcing the brand's popularity for groundbreaking creativeness.

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The company also provides a line of agendered fragrances, a lot of which might be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]